Advertising

To raise awareness of the plight of bees – and, no doubt, to nab some positive PR buzz and shift a few more Big Macs – McDonald's in Sweden has created what it calls "the world's smallest McDonald's." But there's a twist, would you bee-lieve it – it's not a McDonald's. It's a beehive.

Peruvian scientists have installed an air-purifying billboard in the city of Lima, capable of doing the work of 1,200 trees and purifying 100,000 cubic meters of air daily.

Thai soymilk company Vitamilk has rolled out a rather interesting advertising vehicle in the form of a large signboard that takes "dead" batteries and squeezes enough extra power out of them to charge smartphones.

The University of Engineering and Technology and MAYO-DRAFT FCB have constructed an advertising billboard that converts moisture from humid desert air into drinkable water.

Researchers have updated lenticular printing technology to enable large-scale 3D posters that can be viewed without glasses.

The use of the ubiquitous mobile phone to monitor the body’s key functions moved closer this week when Samsung and Adidas announced the miCoach mobile phone.

June 5, 2007 With multimedia technologies maturing, we are beginning to see some quite remarkable media tools emerging so that experts and educational publisher

June 2, 2005 If you’re an average person with a fundamental understanding of the laws of physics, you’ll no doubt from time to time leap off the couch when you